Shaw Business

Three ways to make your online grand opening stand out

With more businesses than ever transitioning to online platforms, it can be difficult to stand out—especially if you’re new to the digital landscape. Here are a few ways you can get your customers’ attention once your business is ready for its digital debut.

The power of a brand refresh

When determining whether or not to trust an online business, consumers place a high level of importance on optics. Whether you download a new email template or commission a complete overhaul, branding is a simple, effective way to make a good impression. Just make sure to keep your branding consistent so your audience has a cohesive experience online and off.

Platforms like Working Not Working are full of experienced, vetted designers who can help you polish your image. But, before you reach out to a third party, look at the talent you have at your disposal already. Reach out to your staff to see who may have contacts you can work with in your direct community—or who may have hidden design talent themselves.

Something they’ve never seen before

Pique the interest of your audience by unveiling something new and timely. Send an email offering your clients a meal plan that only requires a single weekly grocery trip. Livestream an unboxing of your Spring linen line. Tempt your social media followers with photos of a new limited edition cinnamon bun they can get delivered fresh to their door.

Or, if it’s not feasible to start something new, simply call out the fact that your most popular or vital item or service is now available online. For many customers, the chance to regain a piece of life before COVID will be a noteworthy, welcome message.

You are now the host

Face-to-face communication is the most effective way to connect with your clients. Consider building your community (and adding a face to your brand) by hosting a grand opening video conference. Having a real-time link to your audience provides you with an ideal opportunity to onboard clients with your new digital processes, or simply get to know your customers so you can serve them better in the future.

Before you install or subscribe to any new software, be sure to do your due diligence to keep you and your clients safe. Research best practice security recommendations, make sure you have a secure network, and look for hidden costs hiding behind temporary subscriptions.

We’re committed to supporting businesses across Canada as they adapt to the digital landscape. Follow our social accounts for more information on our initiatives, and don’t hesitate to reach out. Wishing you good business and good health.